Product reviews generate traffic because consumers want to make sure that what they’re considering spending money on is a wise investment. They're looking for people who understand them and their needs, and who will help them make a buying decision. If you can choose some bestselling items to weave into your blog content, you’ll see more interest in it. And if you do it well, then they'll join your audience as a raving fan!

The key to reviewing hot products is time. You need the time to understand what your audience needs, why they need it, and what happens if they don't get what they want!

Consider learning various ways to angle your product reviews so that they stand out from other affiliates. This can include things like…

  • A video of you using the product
  • Photos of the product in action
  • Case-use study
  • Interviews with others that use the product
  • Q&A with the creator

Then give comprehensive, in-depth reviews that make people share your review content with others.

You also want to stay abreast of pre-release information for products in your niche and have your product review detailing features and specifications ready before your competitors publish it. Often, the companies you chose to affiliate for will give you lots of information so you can write your reviews.

The best reviews are generally for the products and services you've already invested in. Because you've taken that step, you can dig deeper than other reviewers. It means you know the sticky areas and the things to rave about.

When you have a product review that covers all aspect of the product, you gain trust with your audience. Your willingness to talk about all the angles of the product helps you stand out.

Pros & Cons of This Method


  • Establishes trust with your audience
  • The content fits your audience better
  • Remember to use “review” in your headline so you're found
  • Can add an additional revenue stream


  • It takes time to go the extra mile
  • When starting out it can be expensive to invest in the products
  • You may feel reluctance to mention the awkward things if you feel it could impact your earning potential


Product reviews, when done well, bring a lot of traffic to your website. The secret to success with them is to choose products that fit your audience, and not just the things you like!

Additional Resources:


Sarah Arrow

With over 20 years of experience, Sarah Arrow (me!) knows the ins and outs of effective blog writing, which is why she makes her excellent at website copywriting, or, as a blog copywriter. My expertise ensures your blog will captivate readers and deliver your message effectively. Experience? This spans various industries, giving me a unique perspective and a wealth of knowledge to draw upon. This extensive background means she can adapt her writing to fit your specific needs and audience.

Ready to elevate your website or blog? I am the writer you need. My experience, skill, and passion for online writing make me the perfect choice for your blog copywriting needs. Contact me today and see the difference a professional content writer can make.

What Sets Me Apart?
Human Touch: My writing resonates on a personal level. I understand human psychology and use this to create content that connects.
Attention to Detail: Every post is detailed. Grammar, style, and accuracy are important in my work.
Consistency: I deliver high-quality content consistently, ensuring your website blog remains fresh and engaging.

If you're ready to get started join the free blogging challenge and do it yourself, or call me on 07816 528421 to do it for you.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Skip to content