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Website Traffic: Use LinkedIn More Effectively. Here’s How…

Website Traffic Use LinkedIn More Effectively

25% of the traffic to this website comes from LinkedIn it's the single biggest social media traffic source to this site.  If you haven't visited your LinkedIn profile for what seems like an eternity, now might be the time to do so. LinkedIn has grown so much in recent years, and you now have some creator tools to communicate with your audience. Like LinkedIn Newsletters and LinkedIn Live Video.

So how do you get started with using these new LinkedIn tools?

Step 1

Go to your LinkedIn profile and scroll down to the resource section

Step 2

Website Traffic LinkedIn screenshot

Flip creator mode to on, and then click on the word 'Creator Mode'

Step 3

Linkedin Website traffic creator tools

This Creator Hub pop up appears, and you can add the topics you talk about the most, and if available you can add LinkedIn Live and Newsletters.

Both creator tools; LinkedIn Live and Newsletters allow you to share content directly with your connections. LinkedIn live helps you build rapport and connection, and the Newsletter allows you to stay in touch. You can use both to drive traffic back to your website.

Once you've activated your LinkedIn Creator tools, the next step is to optimise your LinkedIn Profile. 

You can add in links to the featured section:

Linkedin Featured links

You can click the pencil icon and edit the featured section. 

In mine I have the link to my LinkedIn Newsletter, my two main services, and the blogging challenge. This gives the curious the opportunity to click through and get to know me more, and join the blogging challenge if they want to double their traffic. 

LinkedIn also own Slideshare, the most popular slideshow sharing site in the world. Now, you can post your PowerPoint decks and link to them in your profile. You can also share them on your newsfeed, to attract more views. This is a great opportunity to showcase your portfolio, services and other areas of expertise. Remember to add your website links into your slides footer, so your viewers can click through to your website.

Pros & Cons of LinkedIn for Website Traffic

Pros:

  • Creator tools are amazing!
  • LinkedIn Live is great for building a connection with your audience
  • Newsletters create a more intimate conversation with your readers
  • Easy to activate and use
  • Share existing content from your website using the featured area
  • Share your slides and presentations

Cons:

  • Another piece of content to write
  • You might not want to go on camera
  • You might forget to send newsletters
  • You might not yet be able to access creator tools

Conclusion:

LinkedIn Creator tools are brilliant, and easy to use. I highly recommend them.  

Additional Resources:

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About the Author Sarah & Kevin Arrow

Sarah & Kevin Arrow have worked in digital marketing since 2006. They share their thoughts and tips here on this site. They'd love to help you become more visible. Book in a call or ping us a message - we're waiting to hear from you!

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