Pinterest, often underrated, is a powerhouse for driving website traffic. Its unique format, which blends social media engagement with a search engine-like functionality, is perfect for increasing your site's visibility. As a visual platform, Pinterest allows users to discover, save, and share images and videos, making it an ideal place to showcase your content. The key is to create visually appealing pins that link back to your website. These pins can be images from your blog posts, infographics, or custom graphics that provide a snapshot of what your website offers.
To maximise Pinterest's potential, focus on SEO within the platform. Use relevant keywords in your pin descriptions and board titles to ensure they appear in searches. Pinterest users often search for inspiration and practical solutions, so include keywords that match their search intent. For instance, if you have a home decor website, use phrases like “DIY home decor ideas” or “affordable home styling tips”. This approach makes your pins more discoverable to those who are actively seeking content related to your niche.
Another effective strategy is to engage with the Pinterest community. Follow similar boards, re-pin relevant content to your boards, and comment on popular pins. This increases your visibility on the platform and can lead to reciprocal engagement. Also, consider joining group boards in your niche. These boards have multiple contributors and can have large followings, offering a great opportunity to showcase your content to a broader audience.
Consistency is key. Regularly update your boards with fresh content and maintain an active presence on the platform. Pinterest favours active users and is more likely to promote your pins in users' feeds and search results. Remember, Pinterest is not just about one-off visits; it's about building a long-term relationship with an audience who values and trusts your content.
With the right approach, Pinterest can become a significant source of sustained traffic to your website.
Pros:
- Quality, targeted website traffic
- Appeals strongly to women
- Pinterest users are more likely to buy than users of any other social media platform
- Pinterest boards are often found in the search engines
Cons:
- It takes time to research and create pins
- You have to interact on the platform to get the best use from it
Conclusion:
Pinterest is a site where it's worthwhile to learn how to use it, and become part of the community. Your boards can send you back amazing amounts of traffic to your website. You'll gain not just visitors to your website, but subscribers and new contacts.
