When it comes to digital marketing, it’s a big mistake to try and aim for perfection. Why? Not only will it limit your impact and recognition it will slow you down.
Aiming for perfection prevents you from taking action
The first thing to consider is that there’s actually no such thing as a ‘perfect’ digital marketing strategy or campaign. Whether we’re talking about digital marketing or the world in general, perfection doesn’t exist because what is perfect to one person will not be to another.
In the marketing arena, there will always be something that could be improved upon or an area that didn’t quite hit the mark with your audience.
- Your website can always be improved.
- Your email newsletter could always contain better content.
- The copy or design of your marketing materials will always be subjective.
If you continually strive to make your work perfect before putting it out there, you will either end up never doing it at all, or you’ll wait so long that you will miss out on the opportunity that was originally there.
Perfectionism slows down the progress of a business and can even bring things to a complete standstill. Make things as good as you possibly can and then go with it!
You can learn a lot from your failures
What happens when we make a mistake or find that something doesn’t quite work out how we expected? We learn from it and receive a valuable lesson on what not to do next time – or how to improve on it. My best blog post, the one we earned the most money from, had a typo in the headline! We also learn from our successes because they signal that we need to do more of something.
Aiming for perfection means that you will ultimately limit your success because you will never truly learn from your mistakes. This doesn’t mean that you should skimp on digital marketing or deliberately put something out there that you know is poor quality – but what it DOES mean is that you should research, plan, launch and then closely monitor your results. Stay tuned in with what’s actually happening and then learn from your failures (and successes).
Remember: perfection doesn’t exist. You should do everything in your power to make sure that your digital marketing as good as it possibly can be and then just go with it. Start small, track your results and improve it over time.
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