Blogging is dead. Or so they say.
But let’s be real—who keeps spreading this nonsense? Usually, it’s people who either (1) want to sell you something else, or (2) are too lazy to blog themselves and want to feel better about it.
Meanwhile, those who actually blog (and do it well) are still making money, building authority, and ranking on Google.
The Real Reason They Say Blogging Is Dead
People love a dramatic headline. “Blogging is dead!” gets clicks. It sparks debates. But most of the time, the person saying it is selling something else—video courses, TikTok growth hacks, or social media strategies.
They don’t want you blogging because they want your attention somewhere else (preferably on their product).
Here’s why they’re wrong:
- People still read blog posts. Google processes 8.5 billion searches a day.
- Blogs still rank on Google, and search traffic converts better than social media.
- Unlike social media posts that disappear, a great blog post works for years.
So, if blogging is dead, why is Google still filled with… blogs?
Why Blogging Still Works (And Always Will)
1. People Still Google Everything
If you’ve ever Googled “how to get red wine out of a carpet,” congratulations—you just proved blogging is alive.
When people need answers, they don’t go to TikTok. They go to Google.
And who provides those answers? Blogs.
Sure, video content is huge, but not everyone wants to watch a 10-minute video when they can skim a blog post in 30 seconds.
2. Blogging Builds Authority (Even If You’re Not Famous)
Want people to trust you? Teach them something.
A blog lets you:
✔ Share your knowledge
✔ Prove you're an expert
✔ Show up in search results for years
Think about it. Who looks smarter? The person shouting on Instagram or the one with well-researched blog posts ranking on Google?
3. Unlike Social Media, Blogs Don’t Vanish Overnight
Social media is a hamster wheel. If you stop posting, you disappear.
A blog, on the other hand, keeps bringing in traffic even if you don’t touch it for months.
Here’s an example:
- You write a killer blog post.
- Google ranks it.
- People find it for years.
Meanwhile, that Instagram post? Dead in 48 hours.
The Hidden Agenda: Why They Want You to Stop Blogging
Ever notice the loudest “Blogging is dead” people have something to sell?
- SEO agencies: “Blogging is dead! Buy our AI content service instead.”
- Social media gurus: “Blogging is dead! Grow your audience on Reels and TikTok.”
- AI bro influencers: “Blogging is dead! Let AI generate your content while you sleep.”
See the pattern? They’re selling a shortcut.
But blogging is not dead. It’s just hard.
And most people don’t want to put in the effort.
How to Win with Blogging (While Everyone Else Quits)
Here’s how to make blogging work even better in 2024:
1. Write for Humans First, Google Second
Forget keyword-stuffed nonsense. Be useful. Be interesting. Be human.
Good blogs answer real questions. Example:
❌ Bad: “The best protein powder for muscle growth in 2024 (SEO keyword spam)”
✅ Good: “I tested 10 protein powders. Here’s what actually works.”
2. Go Deeper Than AI-Generated Content
AI is great at spitting out generic answers. You can beat AI by doing what it can’t:
- Share personal experiences (“Here’s what worked for me.”)
- Tell stories (People remember real examples.)
- Go deeper than a basic list post.
3. Promote Your Blog (Because Google Won’t Do It for You)
Great blog posts don’t go viral by accident. Share them:
- On social media
- In email newsletters
- By repurposing them into tweets, threads, or even videos
Think of your blog as a content hub. Every other platform should lead back to it.
Final Thought: If Blogging Were Dead, Google Would Be Empty
Blogging isn’t dead. Lazy bloggers are.
The people telling you to quit blogging either want to sell you something else or simply gave up.
Meanwhile, smart bloggers keep winning. Because while others are chasing trends, they’re doing the one thing that always works—creating valuable, useful, and engaging content.
So, will you believe the myth? Or will you keep blogging and prove them wrong?
Sarah x
P.S. Ready to start blogging? Join the free 5-day blogging challenge.
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