by Sarah & Kevin Arrow

Why Your Business Blog Craves Infographics

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Hooked on reading words all day? As someone who is an avid reader, there reaches a point where I want content that's just easier on the eyes!

Let's switch gears a bit. Imagine a blog without visuals – just plain, endless text. It's a bit daunting, isn't it? This is where infographics come into play, enhancing your blog reading experience with visually engaging, easy-to-understand data and information.

The quick answer to why blogs need infographics is simple: they help readers understand complex data, increase user engagement, and make your content shareable. They're the perfect tool for making your blog stand out in today's digital landscape.

The Evolution of Infographics

Before we dive into why blogs need infographics, let's take a brief detour into the past. Infographics have been around far longer than you may think. They date back to ancient times when humans used pictographs to communicate. Today, infographics have evolved into a sophisticated tool, transforming complex information into easily digestible visual content. A study by EyeQuant revealed that websites with visual content hold a visitor's attention 2.6 seconds longer than those without.

What Are Infographics and Their Types?

Infographics are visual representations of data or knowledge intended to present complex information quickly and clearly. They can take many forms – statistical infographics, informational infographics, timeline infographics, process infographics, geographic infographics, comparison infographics, and hierarchical infographics, among others.

The Power of Visual Content

The human brain processes images 60,000 times faster than text. This shows why infographics can play a critical role in making your blog content more engaging and memorable. A study conducted by Thermopylae Sciences + Technology found that infographics increased web traffic by 12%. They have the power to make your content more accessible and appealing, ultimately improving your blog's performance.

How Infographics Simplify Complex Data

Let's say you're explaining a multi-layered process or a series of statistics. Without a visual aid, your readers might struggle to follow along. Infographics can translate these complex data into a simple, easy-to-follow visual format. For example, the New York Times frequently uses infographics to simplify and explain complex news stories.

Boosting User Engagement

Infographics can significantly boost user engagement. A study by the Content Marketing Institute showed that infographics have had the most significant increase in usage among B2B marketers in the last four years – up from 50% in 2016 to 58% in 2020.

The Shareability Factor of Infographics

In the age of social media, shareable content is king. Infographics are highly shareable, often resulting in viral content. According to a study by Buzzsumo, infographics are the most shared form of content online.

Infographics and SEO

Infographics can significantly impact your blog's SEO. They can reduce bounce rates, increase time-on-site, and generate backlinks, all of which improve your blog's search engine ranking. A case study by Nifty Marketing showed a 400% increase in backlinks after using infographics.

Crafting Effective Infographics

Merely adding infographics to your blog isn't enough. They need to be well-crafted, engaging, and relevant. Some key elements of effective infographics are clarity, simplicity, accuracy, and attractiveness. The Guardian's Data Blog is known for its effective use of infographics.

I've shared a lot of data in this post, imagine how easy it would've been to process if it had been in an infographic! Oh wait! Ta da!

Sarah Arrow BusinessBloggingChallenge.com

And posts that contain an infographic are 80% more likely to be read!

Sarah

P.S. For more business blogging tips that work, join the free Business Blogging Challenge at www.BusinessBloggingChallenge.com

About the author, Sarah & Kevin Arrow

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Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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