A "What if you don't" blog post highlights the potential negative consequences of not taking a particular action. Knowing how to craft this type of blog post can significantly impact your ability to engage and persuade your audience. I think this is one of my favourite blog posts (see What if You Don't Blog).

In this article, you will learn:

  • How to define and understand the purpose of a "What if you don't" blog post.
  • Techniques for identifying and structuring your core message.
  • Tips for writing persuasively and using evidence effectively.

Let's dive in!

Understanding the Purpose of a "What if You Don't" Blog Post

What is a "What if You Don't" Blog Post?

A "What if you don't" blog post outlines the potential consequences of not taking a specific action. This type of post is designed to create a sense of urgency and highlight the importance of doing something. By focusing on the negative outcomes, you can effectively persuade your readers to take action.

The Significance of This Approach

This type of blog post is powerful because it taps into human psychology. People are often more motivated to act to avoid a loss than to achieve a gain. Highlighting what might go wrong if they don’t act can drive engagement and encourage readers to follow your advice.

Driving Urgency and Action

Creating a sense of urgency is crucial. When readers understand the negative impact of inaction, they are more likely to take immediate steps. This is especially important in areas like business, health, or personal development, where the stakes are high.

Practical Guidelines With Your Message

  • Be Clear and Direct
    Avoid jargon and complex language. Make your points straightforward.
  • Use Short Sentences
    This makes your content easy to read and understand.
  • Incorporate Emotional Appeals
    Tap into fears of loss or failure to motivate action.
    Example: “Imagine losing potential customers every day simply because you aren’t blogging.”
  • Utilise Real-Life Examples
    Share stories or case studies to illustrate your points.
    Example: “A small business owner reported a 40% sales increase after committing to weekly blog posts.”

By following these guidelines and using this framework, you can write a compelling “What if you don't” blog post that motivates your readers to act. The key is to be persuasive, backed by evidence, and emotionally engaging.

Identifying the Core Message

Choosing a Relevant and Impactful Core Message

The first step in writing a “What if you don't” blog post is selecting a core message that resonates with your audience. This message should address a specific action your readers should take and highlight the negative consequences of not taking it.

Know Your Audience

Understanding your readers' needs, concerns, and interests is crucial. This knowledge helps you choose a topic that matters to them. For instance, if your audience comprises small business owners, you might focus on actions like “What if you don't manage your online reviews?” By targeting their specific interests, you ensure your message is relevant and engaging.

Pinpoint a Specific Action

Be clear about the action you want your readers to take. Avoid being vague or general. Instead of saying “What if you don't market your business?”, specify the action, such as “What if you don't use social media marketing?” This clarity helps readers understand exactly what you are advising and the specific steps they need to take.

Highlight the Consequences

Clearly outlining the negative outcomes of not taking action is the crux of your message. For example, “What if you don't update your website? You could lose credibility and potential customers.” By detailing the possible repercussions, you create a sense of urgency and importance, compelling your readers to act to avoid these negative outcomes.

By following these guidelines, you can craft a core message that is both impactful and persuasive. Knowing your audience, pinpointing specific actions, and highlighting the consequences are key to creating a compelling “What if you don't” blog post that motivates your readers to take action.

Researching Potential Consequences

To make your blog post convincing, you need to back up your points with solid evidence. Here's how you can effectively research and present the potential consequences of inaction.

Use Credible Sources

Start by finding data, statistics, and studies from reputable sources. Reliable evidence lends credibility to your arguments and reassures readers that your claims are well-founded. Look for information from industry reports, academic studies, and trusted websites. These sources are generally recognised as authoritative and trustworthy, making your case stronger.

Example: Use industry reports from HubSpot, Statista, and Forbes to support your arguments.

Incorporate Real-Life Examples

Real-life examples, such as case studies or testimonials, vividly illustrate the impact of inaction. These stories make your content more relatable and persuasive by showing tangible outcomes. When readers see how others have been affected, they are more likely to take your warnings seriously.

Example: “A survey by HubSpot found that businesses not blogging see 55% less traffic.”

Quantify the Impact

Whenever possible, use numbers to show the potential loss or risk. Quantified impacts are more compelling and easier for readers to grasp. By providing specific figures, you highlight the severity of the consequences and create a sense of urgency.

Example: “Not blogging can lead to a 70% drop in leads, according to Demand Metric.”

Putting It All Together

By using credible sources, incorporating real-life examples, and quantifying the impact, you can create a persuasive and evidence-backed blog post. Your readers will be more likely to act when they understand the real and significant consequences of not following your advice. This approach not only strengthens your argument but also builds trust with your audience, showing that you have done your research and are providing reliable information.

By following these steps, you can craft a compelling narrative that motivates your readers to take action. The key is to combine solid evidence with relatable examples, making the potential consequences of inaction both clear and urgent.

Ensuring the Message Resonates

Use Relatable Language

To ensure your message resonates, it’s essential to tailor it to your audience's specific situation and concerns. Start by using relatable language. Write in a way that your audience finds engaging and easy to understand. Avoid jargon and complex terms that might alienate them. Speak directly to their experiences and use examples that they can easily relate to.

Example: “Think about how much traffic your site is missing without regular blog updates.”

Address Their Pain Points

Identifying and addressing your readers' pain points is crucial. Understand the common challenges and problems they face. Speak directly to these issues to capture their attention and show that you understand their struggles. By addressing their pain points, you make your content more relevant and engaging.

Example: “Without social media marketing, you’re likely missing out on thousands of potential customers.”

Offer Practical Solutions

Offering practical solutions is another key element. After highlighting the consequences of not taking action, provide actionable steps that your readers can take to avoid these negative outcomes. Clear, practical advice empowers your readers to make positive changes and reinforces the value of your content.

Example: “Start a blog today and watch your web traffic grow.”

Putting It All Together

By using relatable language, addressing your audience’s pain points, and offering practical solutions, you can create a compelling “What if you don't” blog post. This approach not only makes your message more persuasive but also ensures it resonates deeply with your readers. The key is to be clear, persuasive, and backed by evidence.

By following these steps, you can craft a blog post that motivates your readers to act. The more relevant and actionable your content is, the more likely your readers are to follow your advice and take the necessary steps to avoid the negative consequences you’ve highlighted.

Structuring Your What if You Don't Blog Post

Recommended Structure: Introduction, Main Body, Conclusion

A well-structured blog post guides the reader smoothly from introduction to conclusion, ensuring they grasp your message clearly and feel compelled to act. Here’s how to structure a “What if you don’t” blog post for maximum impact.

4 Steps to Crafting a Compelling Introduction

Your introduction is your first impression. It needs to hook the reader and make them want to continue reading.

Start with a Question or Bold Statement
Engage the reader immediately by posing a provocative question or making a bold statement.
Example: “What if you stopped updating your business blog? Your online presence would suffer dramatically.”

Set the Scene
Briefly describe the importance of the action you’re discussing.
Example: “In today’s digital world, blogging isn’t just a hobby—it’s a crucial business tool.”

Highlight the Consequences
Give a sneak peek of the negative outcomes to create urgency.
Example: “Neglecting your blog could lead to a significant drop in website traffic and customer engagement.”

Transition to the Main Body
Smoothly guide the reader into the main content.
Example: “Let’s explore the specific consequences of not maintaining your business blog.”

Outlining the Key Points in the Main Body

The main body should be divided into clear, well-defined sections. Each section should address a specific consequence of not taking the action. Use subheadings to make the content easy to scan.

Subheadings for Clarity
Use descriptive subheadings that summarise the main point of each section.
Example: “SEO Impact: Lower Rankings and Reduced Visibility”

Break Down Each Point
Explain each consequence in detail, using data, examples, and real-life scenarios.
Example: “Businesses that don’t blog receive 55% less web traffic. This drop is significant for customer acquisition.”

Provide Evidence and Examples
Back up your claims with statistics, studies, and case studies.
Example: “According to HubSpot, companies that blog have 97% more inbound links. This enhances SEO and increases visibility.”

Use Engaging and Relatable Language
Write in a way that your readers find easy to understand and engaging.
Example: “Imagine your competitors grabbing all traffic simply because you’ve neglected your blog. It’s a missed opportunity that’s hard to recover from.”

Incorporate Visuals
Use images, infographics, or charts to support your points.
Example: “Here’s a graph showing traffic trends for businesses that blog versus those that don’t.”

Writing a Persuasive and Memorable Conclusion

Your conclusion should summarise the main points and leave a lasting impression. It’s your final chance to drive home the importance of taking action.

Summarise Key Points
Briefly recap the consequences discussed in the main body.
Example: “We’ve seen how not blogging can lead to lower SEO rankings, reduced traffic, and missed engagement opportunities.”

Reinforce the Urgency
Emphasise the need to act now to avoid these negative outcomes.
Example: “Don’t let your business fall behind. Start blogging today to maintain your online presence and drive growth.”

Call to Action
Encourage your readers to take immediate action.
Example: “Ready to boost your business? Start your blog today and see the difference it can make.”

Provide a Next Step
Suggest a practical next step for the reader.
Example: “Need help getting started? Check out our guide on creating engaging blog content.”

Practical Guidelines for Structuring Your Post

Keep Paragraphs Short
Use short paragraphs to make the content easy to read.
Example: “Long paragraphs can be daunting. Break them up to keep readers engaged.”

Use Bullet Points and Lists
Lists help to present information clearly and concisely.
Example: “Here are the top reasons to blog:

  • Improve SEO
  • Increase web traffic
  • Engage with customers”

Write in a Conversational Tone
Address your readers directly and use a friendly, warm tone.
Example: “You’re missing out on valuable traffic if you’re not blogging regularly.”

Edit and Proofread
Ensure your content is free of errors and flows smoothly.
Example: “A well-edited post shows professionalism and attention to detail.”

Example Framework for this Section


  • Pose a question or make a bold statement.
  • Set the scene and highlight the consequences.
  • Transition smoothly to the main body.

Main Body

  • Use subheadings to break down each consequence.
  • Provide detailed explanations, evidence, and examples.
  • Incorporate visuals where relevant.


  • Summarise key points.
  • Reinforce urgency.
  • Include a call to action.
  • Suggest a practical next step.
  • If AI Content has ruined “Conclusion” use summary or key takeaway instead.

By following this structure, you can create a compelling “What if you don’t” blog post that engages your readers and motivates them to act. Remember, the key is to be clear, persuasive, and backed by solid evidence.

Using Evidence and Examples in Your What if You Don't Post

The Importance of Backing Up Your Points

To make your “What if you don't” blog post convincing, you need solid evidence. Facts, statistics, and real-life examples lend credibility to your arguments and help persuade your readers to take action. Here's how you can effectively incorporate these elements into your writing.

Build Trust with Data

Using credible sources shows that your points are well-researched and reliable. Data from reputable sources can make your arguments more compelling and trustworthy.

Example: “According to HubSpot, businesses that blog get 55% more web traffic.”

Illustrate with Real-Life Examples

Sharing stories or case studies demonstrates the consequences of not taking action. Real-life examples make your content relatable and highlight the real-world impact of your points.

Example: “Company X saw a 70% drop in leads after they stopped blogging.”

Quantify the Impact

Using numbers to make the potential loss or risk clear can be very effective. Quantified impacts are easier to grasp and emphasise the seriousness of the consequences.

Example: “Not engaging on social media can lead to a 40% decrease in customer engagement.”

Finding Credible Sources and Statistics

To support your points, you need to find reliable data. Here are some tips:

  • Use Reputable Websites: Look for information from well-known and respected sites. Example: Industry reports from websites like HubSpot, Statista, and Forbes.
  • Reference Academic Studies: Academic studies provide robust, peer-reviewed data. Example: Studies from journals such as the Journal of Marketing or Harvard Business Review.
  • Include Government and Industry Reports: Government and industry reports are often seen as trustworthy sources. Example: Reports from the Office for National Statistics (ONS) or industry bodies like the Chartered Institute of Marketing (CIM).

Incorporating Testimonials and Case Studies

Testimonials and case studies add a personal touch to your blog post, making it more relatable and compelling.

  • Use Testimonials from Real People: Share quotes from real customers or experts to back up your points. Example: “Jane Doe, a small business owner, said, ‘Blogging has doubled my website traffic in six months.'”
  • Share Detailed Case Studies: Provide in-depth examples of how not taking action affected real businesses or individuals. Example: “After neglecting their blog, Company Y saw a 50% drop in web traffic, which took over a year to recover.”
  • Make It Relatable: Choose examples that your readers can relate to. Example: “Imagine if you ran a small cafe. Without regular social media updates, your loyal customers might forget about you.”

Example Framework for This Section of Your Blog

  • Introduction: Pose a question or make a bold statement. Set the scene and highlight the consequences. Transition smoothly to the main body.
  • Main Body: Use subheadings to break down each consequence. Provide detailed explanations, evidence, and examples. Incorporate visuals where relevant.
  • Conclusion: Summarise key points. Reinforce urgency. Include a call to action. Suggest a practical next step.

Example Sections with Evidence

  • SEO Impact: “Not blogging regularly can severely affect your SEO rankings. According to HubSpot, companies that blog have 97% more inbound links, a key factor in Google’s ranking algorithm.”
  • Traffic Reduction: “Without fresh content, your website's traffic can plummet. Businesses that blog receive 55% more web traffic than those that don't (HubSpot).”
  • Lost Engagement Opportunities: “By not updating your social media, you miss out on engaging with your audience. A study by Sprout Social found that 64% of consumers want brands to connect with them on social media.”

Practical Tips for Using Evidence and Examples

  • Cite Your Sources: Always reference where your data comes from. Example: “According to a study by Statista,…”
  • Use Direct Quotes: Include direct quotes from studies or experts. Example: “‘Blogging has been a game-changer for our SEO,' says John Smith, SEO expert.”
  • Create Infographics: Visuals can make data easier to understand. Example: “Here’s an infographic showing the traffic boost from regular blogging.”

By using credible evidence and relatable examples, you can strengthen your “What if you don't” blog post, making it more persuasive and impactful.

Writing with a Persuasive Tone

Writing persuasively involves tapping into your readers' emotions and logic. Here are some effective techniques to ensure your writing is both warm and persuasive.

Use Direct Language

Speak directly to your readers. Using “you” makes your writing personal and engaging. This approach helps readers feel that you are speaking directly to them, making your message more impactful.

Example: “If you don’t blog regularly, you could miss out on valuable traffic.”

Ask Rhetorical Questions

Rhetorical questions engage readers and make them reflect on the consequences of their actions. This technique prompts them to think deeply about the issues you raise and the potential impact on their lives or businesses.

Example: “Can you afford to lose potential customers simply because you don’t update your blog?”

Appeal to Emotions

Tapping into emotions like fear of loss or desire for success can be more motivating than logic alone. Emotional appeals make your message resonate on a deeper level, prompting readers to take action.

Example: “Imagine losing customers to competitors who actively blog. It’s a painful reality.”

Using Rhetorical Questions and Emotional Appeals

Rhetorical questions and emotional appeals are powerful tools that make readers reflect on their situation and feel the urgency of taking action.

Pose Thought-Provoking Questions

These questions should make readers reconsider their current approach, highlighting the potential risks and consequences of not changing their behaviour.

Example: “What happens if your website’s traffic drops by 55%? Can your business survive that?”

Highlight Emotional Consequences

Emphasise how inaction can affect readers emotionally. This helps to create a sense of urgency and personal relevance.

Example: “Think about the frustration of seeing your competitors thrive while your business stagnates.”

Avoiding Common Pitfalls

To maintain a persuasive tone, avoid these common mistakes:

Don’t Overwhelm with Data

While data is crucial, too much can overwhelm readers. Balance facts with personal stories to keep your writing relatable and engaging.

Example: “While 55% less traffic sounds bad, imagine the tangible loss of seeing fewer customers every day.”

Avoid Jargon

Keep your language simple and relatable. Avoid industry jargon that might confuse readers, ensuring your message is clear and accessible.

Example: “Instead of ‘optimising SEO,' say ‘improving your search engine ranking.'”

Stay Positive but Realistic

While it’s essential to highlight the negative consequences, also offer hope and solutions. This approach ensures your writing remains encouraging and constructive.

Example: “Without regular updates, your blog may suffer, but starting today can turn things around quickly.”

Incorporating Techniques into Your Blog Post

Here’s how to use these techniques effectively:

  • Direct Language: “If you stop engaging with customers on social media, they might forget about your business.”
  • Rhetorical Questions: “Can you imagine the impact of losing half your web traffic just because you aren’t blogging?”
  • Emotional Appeals: “Think about how satisfying it would be to see your business grow because of your efforts to blog regularly.”

By using these persuasive techniques, you can write a compelling blog post that not only informs but also motivates your readers to take action. The key is to connect with your audience on a personal level, making the consequences of inaction feel immediate and real.

Writing a compelling “What if you don’t” blog post can significantly impact your readers by highlighting the consequences of inaction and urging them to take immediate steps.

We’ve explored how to define and understand the purpose of these posts, craft a relevant and impactful core message, structure your content effectively, use evidence and examples, and write with a persuasive tone. These steps are crucial in creating a post that resonates deeply with your audience and motivates them to act.

Key takeaways:

  • Understand the purpose: Highlight the negative outcomes to create urgency.
  • Use evidence: Back up your points with credible data and real-life examples.
  • Write persuasively: Engage readers with direct language, rhetorical questions, and emotional appeals.

As a natural next step, consider exploring how to create engaging content that keeps your audience coming back for more. Understanding the art of storytelling and how to connect emotionally with your readers can further enhance the effectiveness of your blog posts.

Remember, your goal is to motivate your readers to act now, avoiding the pitfalls you’ve outlined. By doing so, you not only inform but also inspire positive change, helping your audience and strengthening your connection with them.

Ready to make your blog posts more impactful? Start implementing these strategies today and watch your engagement soar!

Sarah x



Sarah Arrow

With over 20 years of experience, Sarah Arrow (me!) knows the ins and outs of effective blog writing, which is why she makes her excellent at website copywriting, or, as a blog copywriter. My expertise ensures your blog will captivate readers and deliver your message effectively. Experience? This spans various industries, giving me a unique perspective and a wealth of knowledge to draw upon. This extensive background means she can adapt her writing to fit your specific needs and audience.

Ready to elevate your website or blog? I am the writer you need. My experience, skill, and passion for online writing make me the perfect choice for your blog copywriting needs. Contact me today and see the difference a professional content writer can make.

What Sets Me Apart?
Human Touch: My writing resonates on a personal level. I understand human psychology and use this to create content that connects.
Attention to Detail: Every post is detailed. Grammar, style, and accuracy are important in my work.
Consistency: I deliver high-quality content consistently, ensuring your website blog remains fresh and engaging.

If you're ready to get started join the free blogging challenge and do it yourself, or call me on 07816 528421 to do it for you.

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